Invoking Identity to Influence Others: are they who they say they are?
Who we are and how we act is less important than who we think we are and how we act. Here's how to use identity to persuade and influence others.
Beyond the Details: Why Abstract Messaging Matters in Strategic Communication
Abstract language has distinct advantages when expressing vision and strategy. In fact, it's more likely to gain you investment. Discover how to use it here.
Muddy to Motivating: 5 ways to Elevate your Presentations
Here are 5 ways to make your presentations more direct and compelling as well as easier to follow.