How to tell others what you do

6 September 2025 / Effective Communication, Featured, Presentations, Storytelling

Don't bore or confuse people when they ask you what you do. Discover here how to incite their curiosity and find your people.

Storytelling in Tech and Business: 9 narratives to Influence & Connect

1 June 2025 / All Posts, Featured, Storytelling

Here are nine storytelling themes to use in Business and Tech to persuade others and build rapport - whether with leaders, peers or prospects.

Effortless Influence: The Simple ‘Pain-Pivot-Prize’ Technique for Natural Business Storytelling

17 June 2024 / All Posts, Influencing and Persuasion, Storytelling

Storytelling can feel like it's been forced into a conversation. This quick structure will show you now you can drop anecdotes into a conversation naturally.

Captivate the C-Suite: A Presentation Blueprint for Influencing Senior Leaders

13 June 2024 / All Posts, Featured, Influencing and Persuasion, Presentations, Storytelling

Do you feel overlooked or dismissed at board meetings? You may be a team lead or a head of department...

Amplify Your Credibility With This Technique

17 May 2024 / All Posts, Effective Communication, Influencing and Persuasion, Presentations, Storytelling

Use this quick narrative structure to prove your credibility or that of your service or product. No need for plot lines or protagonists.

How to re-purpose a story

3 January 2024 / All Posts, Featured, Storytelling

Coming up with the right story for the each situation can be a chore. Here's how to do tweak an existing story with minimum effort.

The Happy Valley Presentation Structure

2 July 2023 / All Posts, Featured, Presentations, Storytelling

"I still can't understand why we need this" said Lee. This left Marina exasperated. She'd spent a considerable amount of...

A simple structure for Business or Tech Stories

30 January 2023 / All Posts, Effective Communication, Featured, Influencing and Persuasion, Presentations, Storytelling

Need to tell a business or tech story but don't know how to structure it? Here's a simple way to put your story together with prompts.

6 story themes that win pitches

9 November 2021 / All Posts, Effective Communication, Featured, Influencing and Persuasion, Presentations, Storytelling

Storytelling is crucial in pitches. Here are 6 proven themes that drastically improve your chances of winning funding.

When to tell a personal story in a business context (without exposing yourself)

29 June 2021 / All Posts, Effective Communication, Featured, Influencing and Persuasion, Presentations, Storytelling

So you know that storytelling is one of the most effective ways to bring about behaviour change  and you know...

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