How to re-purpose a story

3 January 2024 / All Posts, Featured, Storytelling

Coming up with the right story for the each situation can be a chore. Here's how to do tweak an existing story with minimum effort.

How to tell others what you do

3 April 2023 / Effective Communication, Featured, Presentations, Storytelling

Don't bore or confuse people when they ask you what you do. Discover here how to incite their curiosity and find your people.

A simple structure for Business or Tech Stories

30 January 2023 / All Posts, Effective Communication, Featured, Influencing and Persuasion, Presentations, Storytelling

Need to tell a business or tech story but don't know how to structure it? Here's a simple way to put your story together with prompts.

6 story themes that win pitches

9 November 2021 / All Posts, Effective Communication, Featured, Influencing and Persuasion, Presentations, Storytelling

Storytelling is crucial in pitches. Here are 6 proven themes that drastically improve your chances of winning funding.

When to tell a personal story in a business context (without exposing yourself)

29 June 2021 / All Posts, Effective Communication, Featured, Influencing and Persuasion, Presentations, Storytelling

So you know that storytelling is one of the most effective ways to bring about behaviour change  and you know ...

How to kill a story

29 March 2021 / All Posts, Effective Communication, Featured, Influencing and Persuasion, Presentations, Storytelling

I witnessed a murder.  Thankfully, no-one was killed.It was the evening of the first day of my two-day Presentation workshop ...

How to tell a story

26 March 2019 / All Posts, Effective Communication, Featured, Influencing and Persuasion, Presentations, Productive Meetings, Storytelling

“…the world needs your story because the world needs your voice.”Kerry WashingtonWant to persuade someone, sell a product, increase donations ...

The incredible science behind stories

16 May 2015 / All Posts, Effective Communication, Featured, Influencing and Persuasion, Presentations, Storytelling

Wondering why or how to use stories in Business and Tech that feels uncontived? I share 7 reasons to use them, guiding you on where to apply them and how to structure them in this post.

Let me tell you a story!

8 February 2011 / All Posts, Effective Communication, Featured, Influencing and Persuasion, Storytelling

How to Spin a Good Yarn Ever tried to get someone to change their beliefs or behaviour?  Often, the more ...