The Art of the Virtual U‑Turn: How to Help People Reconsider Without Resistance
You want someone to reverse a decision? This is what most people default to and what to use instead: a key skill in persuasion.
Invoking Identity to Influence Others: are they who they say they are?
Who we are and how we act is less important than who we think we are and how we act. Here's how to use identity to persuade and influence others.
6 ways to make people do stuff
Motivation is as slippery as an eel. One day you're fizzing with energy to do your expenses, next day, it...