Watch the video. It’s a whisker under 3 minutes…
Dribbling is one of the most common presentation foibles. Now when talking about dribbling what I’m actually referring to is the way some speakers sort of lose projection at the end of the phrase or a sentence. So it could sound like this: “Our new marketing strategy is entirely driven by data. It is data driven analysis that is governing how we carry out campaigns.” [voice tails off at the end].
Did you hear that ‘Campaigns’: it’s just dribbled right down the front of my top. Now, in order to avoid doing that, we need to press on the last key syllable of a phrase. For example, if I’m talking about data-driven campaigns, instead of it having this effect and landing down here in my belly button, I’m actually going to say ‘data-driven campAIGNS’. Just pressing slightly on campaigns will stop my voice from falling down and will help me to project.
The way you can practice this is simply by using a mobile device such as a telephone and – we don’t say taping anymore – it would be mp3ing your voice or maybe even mp4ing your voice into your voice recorder and making sure that you can read off the back of the cereal packet or absolutely anything that you have at hand recording and seeing if you can carry your voice to the end of