5 ways to hook your audience when presenting online
Guilty! I admit it. I’ve logged into online presentations, turning off the camera and mic.
All very convenient as this gave me enough time to unpack and disinfect the shopping, check my email and send a couple of WhatsApp messages.
According to research by InterCall, the conference call company, audiences are engaged in a number of activities while on conference calls. Everything from doing other work (65%), to online shopping (21%).
Here are 5 ways – some subtle and others more explicit – of keeping your audience engaged in online presentations so you don’t end up talking to the air and your message lands with impact.
1. Avoid word heavy slides
A picture or a video is much more memorable. Our brains think associatively. This means a visual element that embraces your topic will simultaneously fire off all the connections to that topic.
The fact that we remember pictures more than words is down to the Picture Superiority Effect whereby if information is presented orally, we remember about 10% of the content 72 hours later. That figure goes up to 65% if you add a picture. You’ll find more about visuals right here.
Months after I’ve presented, attendees will remark on a picture I included and tell me why it was so significant to them.
The other point to factor in is that you have no idea what screen size the audience is using so keeping your slides simple is key.
2. Say ‘YOU’ frequently
This is one of the most powerful words in the English language. I recall attending a Sales Awards dinner, with about 20 Sales teams at various stages of inebriation. After the meal, two speakers had the unenviable task of engaging the audience. The first speaker may as well have been a sheet of mist to the audience for the attention they gave.
The second one used ‘You’ from the get-go and dropped it in throughout, hooking the audience, despite them being full of booze.
3. Use the Chat box
Asking questions to your audience is always effective but… and this is a big ‘but’ with online presenting…when people don’t know each other, they’re less likely to speak up so you get these huge silences.
Encourage them to use the chat box. This way, those who are feeling less forthcoming will be involved.
4. Be visible
I’ve had clients that tape over their webcam so that they can’t be seen. Isn’t that like crouching behind a lectern with a live audience?
We need to see your face and hand gestures because research from Kellogg School in association with Stanford has shown that movement has impact on how the viewer acts. They discovered that using open gesture increases your influence and the strength of your message. We want more of you than your stunning face, so step back or push the screen away slightly so we can see your hands too.
5. Increase vocal energy
You know how fish sleep with their eyes open? Well, that’s your in-person audience when the speaker’s voice is monotonous.
When online, they’re probably not even in earshot and you wouldn’t know it. As your full physical presence is somewhat abridged, using vocal emphasis and differentiating with pitch and pace will keep your audience’s attention. Ensure you’re even more conscious of tonal variations in online presenting.
- For your next presentation, underline the key words in the opening section.
- Record yourself doing this, firstly without moving, then gesture on the key words / phrases you’ve underlined. Which one sounds better? You’ll find that when you move, your voice has more colour.
- Practise in front of the mirror so you get used to 1) seeing yourself (yes, get used to that. We’ll love you anyway) and 2) using gesture.
- Use ‘you’ as soon as possible.
- Knock out the bullet points and replace with pictures where you can. You can always send out notes after.
- Find at least 2 points in the presentation where where you can encourage your audience to use ‘chat’.